Main area of focus in Caring for the Destination:  

Ecotourism and community support.

Detailed description of the Caring for the Destination Initiative: 

Where does your money go?

	: Green Discovery, overhead, equipment costs, marketing, product development, profit 39%
	: Guides, drivers 15%
	: Villagers 27%
	: Community-BBased Tourism Development Fund 6%
	: Taxes 13%

Data from 8 people on the 1 Day biking Luang Nam Tha Valley Trip 2007
Actual distribution may differ slightly from trip to trip due to exchange rates, changing costs and specific conditions of a particular tour

Green Discovery recognizes that the welfare of our business depends on the welfare of the people, communities and environment around us. It is for that reason that we take extra effort to ensure that benefits from our trips are distributed broadly. Each trip is a bit different but all trips benefit the local economy and contribute to protecting the environment. The guides, drivers, the food and most of the villagers benefit from your presence. Most notably you’ll see that every village we visit not only receives some of the money that you paid for the tour, they also are active business partners in the tour. We also pay $2 per day per person to the National Protected Area and set aside 10% of the above expenses for training of guides, villagers and development of more community-based tourism programs.